Search Engine Optimisation (SEO)
How to optimise your website for Search Engines, from Sydney Australia's SEO experts.
Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. For example, Google's PageRank algorithm uses backlinks to help determine a site's rank (the Google Toolbar can be used to view the PageRank of a web page). Therefore, websites often employ various techniques (called search engine optimization) to increase the number of backlinks pointing to their website.
Due to the abuse of using paid links to improve search engine marketing, Google partially updated their Page Rank Tool to pin against paid links providers and the forward link of sites. This action resulted in a significant decrease in Page Rank of many websites worldwide. However although many believe that Google penalizes people for having unrelated backlinks to their sites, this has never been confirmed.
Obtaining backlinks from search engines
Most commercial search engines provide a mechanism to determine the number of backlinks they have recorded to a particular web page. For example, Google can be searched using link:wikipedia.org (or link:en.wikipedia.org) to find the number of pages on the Web pointing to http://wikipedia.org/.
Ranking your site in the Google Top Ten can bring you literally thousands of visitors a day. PPC campaigns can be costly when added up over a year. We can get you into the Top Ten. We have achieved outstanding results for many of our clients, with hundreds of keywords in the Top Ten. We have ten years' experience in Search Engine Optimisation in Sydney Australia, and have masterered several key techniques to accelerate your site up the search rankings.
Over the years, we have developed some sophisticated customised software which allows us to track the progress of a site, as well as predict rankings, based on tracking rankings in the many datacentres of Google and other Search Engines around the world. Meta-tagging, editing text to increase chances of being listed, and using the right keywords to reflect your business can greatly enhance levels of traffic to your site. Do you know what your site needs to make the difference? Make your site start counting, and nurture it up the search engine rankings.
Go to Search Engine Optimisation
Want to be in Google Top Ten? We can help you.
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SHIFT SEO Sydney Australia
About our Content Management System
SHIFT Search Engine Software is architectured around the CheckIn CMS content management system, built by Sydney-based design agency SHIFT Interactive. CheckIn CMS is engineered for Search Engines from the ground up, to ensure that every aspect of your website is finely tuned for Search Engine Optimisation.
SEO Experts
SHIFT SEO have over ten years' experience optimising websites for Search Engines
