Longtail effects of SEO
When you optimise your website for a given keyword, you may be unwittingly optimising for other keywords too. What this meansis even though you optimise your website for one keyword, a search engine such as Google or Yahoo indexes all of the words in your page. So the engines are indexing hundreds of words, not just one. And therefore, you will appear in Google and Yahoo's search results for any words, often without knowing it!
This roll-on effect is known as the longtail effect of SEO.
Longtail effects of SEO
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